Why do we use led display board advertising in football stadium?
Led display board advertising at the football field is one of the forms of communication. It has appeared for a long time, but the attraction it brings is extremely large. Possessing many outstanding communication advantages, advertising at the football field helps bring the image of the business to reach a large number of potential customers.
So what is soccer field advertising? What types of advertising are available at Football Stadium? Let’s find out with Taxi Media in the article below with the most complete information.
Article table of contents
1. What is soccer field advertising discovery?
2. The most popular forms of advertising at the football field today
2.1. Billboard advertising at the football field
2.2. Advertising LED screen inside the football field
2.3. Advertisement on players’ jerseys
2.4. Advertising POSM inside the football field
3. The advantages of advertising at the football field
4. Advertising at the football field is aimed at which customer segment?
5. Some notes when implementing advertising at the football field
6. Latest football pitch advertising quote today
7. Refer to some impressive advertising images at the football field
1. What is led display board advertising?
Football is often popular as the king sport all over the world. The reason it is so called is because the number of players and the number of people interested in this sport is extremely large in every country. Any football match attracts tens of thousands to hundreds of thousands of spectators to the field.
It is to watch live and millions to watch via television and online applications.
Not only abroad but also in USA, football matches also receive the attention of a large number of domestic audiences. Capturing the outstanding communication advantages, the advertising form at the football field comes by many businesses for their brand promotion campaign.
Football has always been a sport that attracts the attention of many spectators
Normally, the form of led display board advertising on the football field only deploys when there are matches taking place. On non-match days, the stadium will close.
However, the brand promotion campaign at the football field will still be extremely effective. Furthermore, this helps businesses reach customers for a long time when the match takes place.
2.1. Why do we use led display board advertising in football stadium?
The billboards with images of brands inside the football field have long been no stranger to the followers of king sports when they come to the field to watch football. With the placement of extremely prominent billboards such as behind the stands, the area between the football field and the stands is clear.
led display board comes at prime locations. Furthermore, the image of the business’ products and services will easily observe by customers from many different angles. Moreover, it helps to maximize the communication effectiveness of the advertising campaign. .
led display board come in many different prime locations
With a structure made from an extremely strong iron frame, the outside is covered with a canvas made of specialized Hiflex material. Images and messages that businesses want to convey to customers print in high quality on billboards. It is to help media images always stand out when the match plays.
2.2. ADVERTISING LED SCREEN INSIDE THE FOOTBALL FIELD
In recent years, LED technology has developed extremely strongly. This follows by the introduction of LED advertising screens inside the football field. In some stadiums, billboards that come next to each other as a ballpark partition are gradually turning into LED screens that can run many logos and brands of many different businesses.
In addition, an advertising location for led display board that is also popular with many businesses is the large LED screens come inside the stadium. Usually, these LED screens are common to show scores and broadcast live matches for spectators sitting far away to see more easily.
Large LED screens at football fields are often advertised during halftime
These LED screens will broadcast advertising images of businesses at intervals before, after the game and during the break between two rounds. At these times, the images of products and services of the business broadcast on the large LED screen.
Moreover, it will help viewers not get bored of waiting; maximize the communication effectiveness of the campaign.
2.3. ADVERTISEMENT ON PLAYERS’ JERSEYS
Advertising on a player’s shirt is a form of printing logos and brand names directly on the players’ shirts. For the followers of the king sport, these shirts are good as souvenirs, so that the advertising images of the business also reach a large number of customers.
However, led display board is only suitable for businesses that sponsor the team as well as the tournament to be able to print their images and logos. Therefore, businesses need to carefully consider this form of advertising because the sponsorship costs are also relatively large.
2.4. LED DISPLAY ADVERTISING POSM INSIDE THE FOOTBALL FIELD
With this form of promotional communication, the image of the business’ products and services will deploy on media publications such as Standee, advertising banners…. at the football field to help reach a large number of customers here.
3. THE ADVANTAGES OF ADVERTISING AT THE FOOTBALL FIELD
Advertising at the football field possesses many outstanding communication advantages, chosen by many businesses for their outdoor advertising campaigns.
As the sport that attracts the most spectators in the world, with each match the stadiums often welcome tens of thousands to hundreds of thousands of spectators from all over the world, images of products and services of Businesses also have access to a large number of customers.
How does led display board help in promoting business brand?
Moreover, football matches are often broadcast on television as well as on social media platforms. Therefore, in addition to reaching a large number of customers at the stadium, the led display board image of the business can also reach millions of spectators through the small screen, helping to have strong coverage around the world.
Led Screen Advertising at the football field
Advertising at the football field helps to reach a large number of customers including players on the field and video reporters
A football match lasts 90 minutes, with 2 halves of 45 minutes each with a large break in between. Therefore, spectators will often arrive earlier to get their seats before the football game begins. The image that the business wants to convey will be accessible to customers for an extremely long time, helping them remember the image of the business more easily.
Normally, businesses often deploy advertising in positions below the stadium, so the image and communication message of the business will be seen by customers in many different angles, easily caught the eye.